The 7 types of logos (that you can use for your Brand) 1. Monogram logos (or lettermarks) Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO… Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes. So it makes perfect sense for them to use monograms sometimes called lettermark logos to represent their organizations. A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. The lettermark is all about simplicity. By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name. For example, how much easier is it to say and remember NASA versus the National Aeronautics and Space Administration? Because the focus is on initials, the font you choose (or create) is very important...